Squair advises the founders of Toyther (Les Mini Mondes) in connection with the sale of 100% of the capital to Unique Heritage Media

Founded in 2019, Les Mini Mondes first marketed eco-responsible toys before launching into the publishing of children's magazines. The company has developed a brand and a world recognized for parents and children, allowing its audience to travel around the world with its characters.

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UniqueHeritage Media is a media and publishing company, a major player in the French creative and recreational industry. Creator, producer, publisher and broadcaster, Unique Heritage Media develops innovative content through a diversified media and publishing offer (magazines, books, games, podcasts, educational apps, etc.), which all have the same ambition: learning while having fun.

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” We are very excited to join UHM. This merger will allow us to dream bigger and continue to expand the franchise through new products, audio projects, and an animated series. We immediately fell in love with the teams and a particular affinity with Emmanuel Mounier, who has an educational mission for families that resonates with our aspirations. This merger is undoubtedly an exceptional opportunity for us to change dimensions ”, said Quentin Ory and Marine Bocabeille, founders of Mini Mondes.