The firm assists companies in the luxury sector, particularly in the fields of fashion, design, cosmetics, cosmetics, watches, jewelry, wines and spirits, high-tech goods, hotels, etc.

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We support our clients in the context of their corporate development or their contracting with their commercial partners both nationally and internationally.

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In addition, we assist our clients in the protection of their intangible assets which, in the luxury and retail sector, are essential for their brand image and the sustainability of their activities. We thus intervene, both in advice and in litigation, in various fields: intellectual and industrial property, protection of product distribution methods, contractual protection in relation to marketing and advertising, marketing in B to C (e-commerce), the use of muses and models, etc.

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The firm has a transversal approach to the legal issues specific to companies specializing in luxury and retail and to their environment that has become very competitive. We have thus developed a very good knowledge of the digital sector and new technologies, which allows us to assist our customers by taking into account the economic context of the luxury and retail sector, which is now closely linked to the digital age (rise of blockchains and NFTs, multiplication of infringements of creators' rights, content on networks, etc.).

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