"Business Without Baggage" : decoding the French way of doing business with Olivier Lopez

What do the French Revolution, logical debate, a strong sense of balance... and cheese have in common? They all reveal something essential about how the French do business.

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In the very first episode of the new Business Without Baggage series from the podcast Business Without Bullshit, Olivier Lopez, Managing Partner at Squair, shares his take on the cultural subtleties of doing business in France – and how to navigate them effectively.

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Of course, cultural generalisations always come with limitations: Olivier reminds us that these frameworks, while grounded in serious academic research and cross-cultural models, only explain part of what shapes someone’s professional behaviour. Each person is unique – and that’s precisely what makes intercultural interactions so rich and complex.